Online video is a crucial part of your online marketing strategy. Creating video can be done in-house but if you don’t have the resources or experience, then its better to use a video production company.
So, how do you find the right company for your business?
Finding the right video production company is important to ensure that your video is professional, well made and achieves your goals.
You can look through their samples and showreel, but what else do you need to think about before making the decision?
Here’s some ideas on what questions to ask before selecting a video production company:
Are they creative?
You want your videos to be creative and original, so do their videos show they have these qualities. Do they approach each client differently, understanding their requirements before developing ideas and suggestions?
Do they have creative ideas and execute them flawlessly, or do they just copy everyone else?
Are the videos good quality?
Are their videos good quality and do they look professional? The last thing you want is to buy something that doesn’t look very good. Any video created needs to be a good reflection of your business.
Check out the quality of their videos and ensure they look professional.
Can I afford them?
How much do their videos cost and what return on investment (ROI) is likely from the video you’re thinking of making? Although your budget is an important factor, think about the results that a great video can achieve. If the video needs to represent your business for a long-time, it will always be worth spending more than if you need it for a one-off event.
Do they fit my business?
Does the style of their videos match with your business and your brand? Their videos may look cool and funky, but if this doesn’t match your business or what your customers expect to see from you, they may not be a good fit.
What experience do they have?
Check out the video production company’s experience and testimonials. Have they done work for large blue-chips or smaller, less known businesses? Have they done videos with similar companies in your industry? Have they won awards for their videos and what skills and experience do they have in the style of video you want?
Do their videos achieve marketing goals
Yes, they may look great but can the video company provide you with tangible, measurable results they have achieved for their clients? Although some of this is out of the control of the video company, if they know these answers it does mean that they see video as an important commercial asset and not just something fun to create and watch.
Can they tell you numbers and show you case studies with visitors, clicks, interactions and sales that clients have gained from their videos?
Conclusion
Choosing the right video production company takes time and should be selected carefully. Use these questions to try and get some more information from them to help you decide if they are a good fit for your business.
It’s important to ask these questions before selecting a video production company and if you get the right answers, then you may have found a great company to partner with.
If you need any help or have any questions then please contact us.
