The concept was built around the romantic memory of pulling out a paper map when going on a road trip. Our film is a 3D paper world that comes to life as the Enterprise Car travels through it.
We worked with Enterprise Car Club developing the script then storyboards, detailing the various scenes so that they could see how the films would come together. The design and feel of the film needed to get their core business concept across in a simplified way, keeping the viewer engaged to the end and stamping the new brand in the viewers mind.
We had the voice over recorded by their UK actor who appears in their national broadcast adverts and print, creating consistency across their advertising.
The films have been well received and we’re quite proud of them as they are technically quite difficult visuals to create.
