YouTube and Vimeo are the 2 largest video sharing websites, and they’re free to get started and use.
These sites are great for search traffic, as they are always in the top results displayed in Google. They also have millions of users worldwide.
Ensuring your videos are on these sites will help your business be found by your target prospects and generate traffic, leads and sales for your company. Even if you intend to embed the video on your website, still make your videos public so that YouTube and Vimeo users can find and watch your videos, and link through to your website.
Research shows video traffic will be 67 percent of all consumer web traffic by 2017. This means that your video marketing is becoming more important and is now an intrinsic part of any content marketing strategy.
Create quality content
Creating content that is poor quality is the fast way to lose business. Your videos need to provide your audience with valuable and useful information. Your videos need to help your prospects solve their business problems. How can you help or inspire them with your videos? Quality content increases the chances of your videos being shared across social media and watched by your prospects.
Create a YouTube Channel
YouTube is the biggest and most searched video sharing site. Register an account and create a branded channel for your business. This will allow you to publish videos and enable people to subscribe to your content. Publish regular videos that provide value to your audience – not just sell. Focus on the comments and reply constructively to suggestions.
High quality videos on Vimeo
Vimeo, as a platform, has more of a focus on aesthetics so try and publish videos that are attractive and professional. Publish less on Vimeo, but always make sure your production standards are high. Low quality, quick personal videos are suited to YouTube but are less effective on Vimeo.
Share the videos
Share the videos you have on YouTube and Vimeo. Regularly share them on social media and add them to your blog and website. Encourage your staff and customers to share the videos that are useful to them. Link to your videos in email newsletters and e-shots. This helps increase the views of your videos, but also the comments and engagement from your prospects. This is important to help ensure your videos are seen as relevant and high-quality, which improves their rankings.
Conclusion
YouTube and Vimeo are great platforms to publish your videos on, and they’re free – what’s not to like. Use YouTube and Vimeo to expand the reach of your online videos, to generate more business benefits for your company.
Both YouTube and Vimeo have unique styles and audiences so make sure you tailor your videos to suit the platform. Design your videos to suit the different platforms and this will increase the popularity of your videos.
