The old saying is that a picture is worth a thousand words, so video must speak volumes.
Video is now recognised as one of the most important pieces of content for marketing and PR.
Using video sharing platforms like YouTube and Vimeo, video is now one of the most searched pieces of content online. Google provides search results for video alongside its main results, allowing users to choose the content that suits them.
Around 80% of viewers are more likely to buy after watching an online video. This is the power of video, when used properly to position and sell your products and services.
Many people prefer watching video than reading, so video allows them to consume content in a way that suits them. Videos can teach, engage, help – as well as pitch and sell your products and services. Videos can sell and teach at the same time. This is powerful as people hate being sold to, but love to learn new information. If at the end of the video there is a way for them to get more information or to buy something that helps them more they are more likely to do so from a video.
Videos Can Spread Your Message
Videos can be shared easily on social media so can effectively expand your reach to more prospects and target buyers. Good videos are more likely to be shared and more likely to be viewed by the recipient – as they are easy to consume.
If engaging, interesting and educational then your videos will be viewed regularly. This means your company name and brand is regularly seen and recognised by your target audience.
Videos are very economical and provide a strong Return On Investment (ROI).
One video can reach thousands or millions of potential customers worldwide using free and low-cost video platforms. Done well a video can position your business and sell your products and services quickly and easily across the world.
Videos Can Attract Visitors
Creating regular video content means more opportunities to get in front of your target buyers and also to be found in search. This regular attraction of visitors can really help your business generate more web traffic, leads and sales.
Using appropriate keywords on your videos can attract relevant potential prospects to find your videos and engage with your business. Once a video has been created it’s always online, and is always attracting new leads for your business.
Videos Can Convert visitors
Once people are watching your videos, they are more likely to qualify themselves as suitable (or not) for your business. Videos can also convert your visitors to leads and customers.
Use videos to teach your prospects, advise them and offer your solutions. Demonstrate that your solutions can help them and how they work. This can help them feel comfortable with what you’re offering and allow you to build a relationship with them.
Use videos to convert them into loyal customers. By providing help and training to your customers and prospects they will reward you with their loyalty, helping share your videos online which generates more leads and clients.
Conclusion
Video is an important part of content and digital marketing. Delivering fresh, regular videos can help boost your marketing and PR results as it can spread your message, educate your customers and attract and convert web visitors.
