Promoting your own part of the world could be a really big task, but one which we took and really enjoyed the challenge.
Motiv Productions ‘Northern PowerHouse’ Film is a promotional piece; but over and above promoting a product or service, it promotes the whole northern region and is part of a trilogy of films made for the UKTI highlighting the Northern PowerHouse areas. The film features amazing northern landscapes, industry and educational facilities and general videography intended to bring alive the key facts provided to us by the Northern PowerHouse team.
The film needed to be powerful and engaging, keep the audience’s attention whilst keeping the copy legible.
We were responsible for producing the storyboard, then taking up the task of filming across the north during November, December and into the New Year. We wanted to produce something that showed the unfamiliar as well as the familiar to the international audience. A little glimpse in to the eclectic scenery and modern environments of our northern region.
The film has been well received on international stages, it’s been shown at conventions in Europe and the USA. We are currently producing versions with subtitles that will be sent out across Asia and China.
We were up against 5 other producers for the pitch to win this project, most of which were advertising agencies. We were the only full service video company to go forward and ultimately win the project based on our ideas, expertise and enthusiasm that the panel could see. (and overall value for money…)
We produce commercial content but being able to help advertise our own part of this country has been a fun, hectic (filming over winter) and rewarding experience. The potential for these films to help bring inward investment and tourism to the north is quite high and we are proud to have been a part of that.
We are producing varied edits to suit its various uses over the next year, along with the 7 cities filming project we are in pre-production with.
Feedback from the higher echelons: “We realise how difficult it is to represent a region as significant and varied as the North in one short film so please pass on our thanks to the team who put the film together”. Nice.
View the film here;
