Web Video should now be considered as part of every successful content marketing plan. If you’re not using video then you’re losing out.
Many of your prospects prefer watching video to reading your content and it has been shown in study after study that web video can increase business results.
Videos can achieve more sales for your business.
But, it’s not just about creating more videos – you do need your videos to achieve your business goals and objectives. As web video can be tracked and monitored, you can analyse and improve your video marketing performance. Use this data as part of a continual process of improving your results – be a data-driven marketer.
So what can web video do for your business? Let’s start with more leads and more sales.
Video increases sign-ups
Video can help increase sign ups. In a recent case study a landing page had its conversion rates increased by 100% using video. Great video can double the number of people who sign up with your business to get more information and updates. Use video to grow the number of subscribers and leads you get.
Remember the more leads you have, the more you can nurture them until they’re ready to buy your products and services. Even if they’re not ready to buy today, then beginning a business relationship with them is always worthwhile.
Video increases sales conversions
Consumers who watch a video have a 43% higher conversion rate than other shoppers.
Video can help sell your products and services online. Don’t lose out on potential business and sales, use a video as part of your online sales process. Video can also be used to persuade a visitor to move forward in their relationship with your organisation, so generating subscribers, leads and referrals too.
Narration increases conversion rates
Something else to consider is the voice you use in your videos. It’s been shown that a male-narrated product video generated more sales than one using a female voice. The male-narrated video achieved a 9.28% conversion rate, compared to a 2.78% conversion rate for the female-narrated video.
It’s simple, use web video and generate more business. Using Video online helps generate traffic and boosts conversion rates to sign ups and to sales.
Online videos also allow you to track the performance and success of your videos with analytics. Use this data to improve your web videos and make sure they always perform and generate the results you’re looking for. Web video is now an essential part of all web marketers tool-kit and an important part of the sales-focused organisation.
Conclusion
It’s simple, use web video and generate more business. Using Video online helps generate traffic and boosts conversion rates to sign ups and to sales.
Online videos allow you to track and analyse the performance and success of your videos. Use this data to improve your web videos and make sure they always perform and generate the results you’re looking for. Web video is now an essential part of all web marketers tool-kit and an important part of the sales-focused organisation.
